Social-first Paid Ads for LinkedIn

As part of BlendB2B’s creative team, I led the design and rollout of multiple paid ad campaigns for LinkedIn. Each asset was designed with performance in mind—clear messaging, bold layouts, and strong hierarchy to capture attention in-feed. We collaborated closely with media strategists to iterate based on performance data, constantly refining visuals, copy, and format. The result? Higher engagement and a strong visual presence that aligned with Blend’s positioning as a leading HubSpot partner.