Bytestock specializes in providing high-quality, refurbished server and IT equipment.
Their goal is to offer cost-effective solutions for businesses aiming to upgrade or expand their IT infrastructure. By delivering reliable, tested, and warrantied hardware, Bytestock ensures performance and longevity for their customers.
Client
DEliverables
Year
To tackle these challenges, I conducted meetings with stakeholders and the e-commerce team to understand their concerns and goals. We created three personas representing typical users to guide our design decisions and studied what our top 3 competitors were doing on their sites.
Retained the existing logo but updated the color palette to softer, more sustainable tones.
Introduced the "Inter" typeface, offering a firm and bold yet approachable look.
Replaced isometric illustrations with minimalist icons and real-life images of products to provide clarity and a touch of realism. (Rich Text Block)
Focused on presenting Bytestock's identity and unique selling propositions (USPs), with links to the shop.
Dedicated to product listings, featuring sections like best-sellers, special offers, and new products to improve user engagement and navigation.
To tackle these challenges, I conducted meetings with stakeholders and the e-commerce team to understand their concerns and goals. We created three personas representing typical users to guide our design decisions and studied what our top 3 competitors were doing on their sites.
Retained the existing logo but updated the color palette to softer, more sustainable tones.
Introduced the "Inter" typeface, offering a firm and bold yet approachable look.
Replaced isometric illustrations with minimalist icons and real-life images of products to provide clarity and a touch of realism. (Rich Text Block)
Focused on presenting Bytestock's identity and unique selling propositions (USPs), with links to the shop.
Dedicated to product listings, featuring sections like best-sellers, special offers, and new products to improve user engagement and navigation.
The new branding and website are set to launch in a few weeks. Initial feedback from internal stakeholders has been positive, with expectations of improved user engagement and a stronger market presence.
